Academic Staff Roster includes academic activity information for 2017 and before; therefore the visible titles of faculty members may not be up to date. Academic activity information for 2018 and onwards can be tracked through AVESIS (Academic Data Management System).

Prof.Dr. CENGİZ YILMAZ
FACULTY OF ECONOMIC AND ADMINISTRATIVE SCIENCES
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Education

  Doctorate, Texas tech University, Marketing

Research

Thesis Supervised

  A.1 SOCIAL MEDIA AND WORD-OF-MOUTH DISPERSION: FACTORS AFFECTING LIKELIHOOD OF DIFFUSION. Msc Thesis. ZÜHAL SİNEM KURŞUN. (2013)
  A.2 THE ANTECEDENTS OF PRIVATE LABEL PRODUCT PURCHASING INTENTIONS: AN EXPERIMENTAL ANALYSIS. Msc Thesis. İLAYDA GÜNGÖR. (2013)
  A.3 SOCIAL MEDIA USAGE IN POLITICS: THE FRAMING EFFECT AND POLITICAL INVOLVEMENT. Msc Thesis. Burçin Özdemir. (2015)
  A.4 UNDERSTANDING CONSUMER INNOVATIVENESS VIA THEORY OF GOAL DIRECTED BEHAVIOR: AN INVESTIGATION OF FACTORS AFFECTING ADOPTION OF ONLINE GAMES. Msc Thesis. GÜLNUR BAYBAŞ. (2015)
  A.5 SOCIETAL RESPONSES TO ENVIRONMENTALLY FRIENDLY PRODUCTS: FACTORS AFFECTING BUYERS ATTITUDES AND BEHAVIORS TOWARDS ENERGY SAVING AND SUSTAINABILITY ENHANCING PRODUCTS. Msc Thesis. CEREN TÜRKDOĞAN. (2016)
  A.6 CONSUMER EVALUATION OF LUXURY BRAND EXTENSIONS: THE ROLE PERSONAL ORIENTATION. Msc Thesis. SEZEN GÜLSOY. (2016)
  A.7 A NEW MEDIUM OF MARKETING: SOCIAL MEDIA. Msc Thesis. BURÇİN ÖZDEMİR. (2016)

Project Work

  A.1 Müşteri Şikayet Süreci Yönetiminin Firma Pazarlama Ve Finansal Performansına Etkileri: Gerçek Şikayet Verileri Ve Şikayetçi -Algılarının Farklı Sektörlerde İncelenmesi. Projects funded within the scope of TUBITAK National Academic Support Programs Scientific and Technological Research Projects (3501, 1001 etc.) , 1 APRIL 2013 - 1 AUGUST 2014. Local Coordinator .
  A.2 Müşteri Şikayet Süreci Yönetiminin Firma Pazarlama Ve Finansal Performansına Etkileri: Gerçek Şikayet Verileri Ve Şikayetçi -Algılarının Farklı Sektörlerde İncelenmesi. Projects funded within the scope of TUBITAK National Academic Support Programs Scientific and Technological Research Projects (3501, 1001 etc.) , 1 FEBRUARY 2013 - 1 JUNE 2014. National Coordinator .

Consultancy and Expert Reports

  A.1 The Economic Impact of the Coca-Cola System in Turkey. Coca Cola İçecek A.Ş., (6.2013)
  A.2 Assistt Rekabet Avantajları Değerlendirmesi. Türk Telekom Assistt, (5.2013)
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