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Prof.Dr. CENGİZ YILMAZ
FACULTY OF ECONOMIC AND ADMINISTRATIVE SCIENCES
PublicationsResearchMembership & Awards
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Education

  Doctorate, Texas tech University, Marketing

Publications (INTERNATIONAL)

Journal Papers

  A.1 Ozlem Yilmaz and Cengiz Yilmaz, Factors affecting risk mitigation revisited: the case of earthquake in Turkey. "Journal of Risk Research", 14, (2011), p.17-46.
  A.2 Eser Telci, Muzaffer Bodur, Cengiz Yilmaz, and Tutku Elci, “Source characteristics and advertising effectiveness: The roles of message processing motivation and product category knowledge. "International Journal of Advertising", 30, (2011), p.889-914.
  A.3 Kaan Varnalı ve Cengiz Yılmaz, Mobile Marketing at Turkcell: Turkey’s Leading GSM Operator . "Emerald Emerging Markets Case Studies", 1, (2011), p.1-9.
  A.4 Kaan Varnali, Cengiz Yılmaz, and Aysegul Toker, Predictors of Attitudinal and Behavioral Outcomes in Mobile Advertising. "Electronic Commerce Research and Applications", 11, (2012), p.567-584.
  A.5 Umit Alniacik and Cengiz Yilmaz, The Effectiveness of Green Advertising: Influences of Claim Specificity, Product’s Environmental Relevance and Consumers’ Pro-Environmental Orientation. "Amfiteatru Economic", 14, (2012), p.207-222.
  A.6 Güven Alpay, Muzaffer Bodur, Cengiz Yılmaz, Pınar Büyükbalcı, How does innovativeness yield superior firm performance? The role of marketing effectiveness. "Innovation: Management, Policy & Practice", 14, (2012), p.107-128.
  A.7 Cengiz Yılmaz, Oğuzhan Aygören, Özlem Özdemir, Türkiye’de Siyasi Kutuplaşmayı Oluşturan Unsurlar: Seçmen Tercihlerinde Ekonomik Oy verme Davranışından Toplumsal Travma Kuramına Kadar Bir Dizi Etkenin Görece Etkileri. "İktisat, İşletme ve Finans", 27, (2012), p.09-39.
  A.8 Meral Dülger, Güven Alpay, Cengiz Yılmaz, Muzaffer bodur, “How Do Learning Orientation and Strategy Yield Innovativeness and Superior Firm Performance?”. "South African Journal of Business Management", 45, (2014), p.35-50.
  A.9 Alev Kocak Alan, Ebru Tümer Kabadayi, Cengiz yilmaz, Cognitive and affective constituents of the consumption experience in retail service settings: effects on store loyalty. "Service Business (DOI 10.1007/s11628-015-0288-8)", DOI, (2015).
  A.10 Cengiz Yilmaz, Kaan Varnali, Berna Tari, How do firms benefit from customer complaints?. "Journal of Business Research http://dx.doi.org/10.1016/j.jbusres.2015.08.038 0148-2963", DOI, (2015).
  A.11 Esra Arıkan, Cengiz Yılmaz, Muzaffer Bodur, Expanding the Boundary of Brand Extensions through Brand Relationship Quality. "Journal of Business Economics and Management", 16, (2016), p.930-944.
  A.12 Berna Tarı Kasnakoğlu, Cengiz Yılmaz, Kaan Varnalı, An Asymmetric Configural Model Approach for Understanding Compliner Emotions and Loyalty. "Journal of Business Research", 69, (2016), p.3659-3672.
  A.13 Cevahir Uzkurt, Halil Semih Kimzan, Cengiz yılmaz, A Case Study of the Mediating Role of ınnovation on the Relationship between Environmental Uncertainty, Market Orientation, and Firm Performance. "International Journal of Innovation and Technology Management", 13, (2016), p.1-21.
 

Conference Papers

  A.1 Aydin, A., Aygoren, O, Bodur, M., and Yilmaz, C.,, Preference Construction and Consumer Knowledge: How Do Levels of Objective and Subjective Knowledge Affect Preference Consistency Across Differing Decision Tasks?. "2011 Asia-Pacific Conference of Association for Consumer Research, Beijing, Renmin University of Chi", (2011).
  A.2 . Muzaffer Bodur, Cengiz Yilmaz, Pinar Yildirim, Baris Ursavas, I Know What I Saw: Advertising’s Distortion Effect on Memory. "2011 Asia-Pacific Advances in Consumer Research, Volume 9 pg. 178, Beijing, Renmin University of Chi", (2011).
  A.3 Ozlem Ozdemir and Cengiz Yılmaz, Investigating Risk Reduction Mechanisms in Outcome Ambiguity: Experimental Evidence. "Society for Risk Analysis- Europe Annual Meeting, Zurich", (2012).
  A.4 Ömer Torlak, Bayram Zafer Erdoğan, Cengiz Yılmaz, AHI Organizations as a Social Marketing Model. "Proceedings of the Social Business@Anadolu International Conference", (2013), p.183-192.
  A.5 Oğuzhan Aygören Cengiz Yılmaz, An Integrative Model of Voting Choice Behavior . "AMA Winter Marketing Educators' Conference", (2013).
  A.6 Oğuzhan Aygören ve Cengiz Yılmaz, Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Responses Model," . "42nd Academy of Marketing Science Annual Conference, AMS (Proceedings)", (2013).
  A.7 Kaan Varnalı, Cengiz Yılmaz, Berna Tarı, Customer Complaint Handling in Social Media: A Justice Theory Approach. "European Marketing Academy 2014 Regional Conference, Poland.", (2014), p.34-38.
  A.8 Berna Tarı, Cengiz Yılmaz, Kaan Varnalı, Specific Emotions and Explicit Content in Customer Complaints: Implications for Predicting Customer Loyalty. "European Marketing Academy 2014 Regional Conference, Poland.", (2014), p.48-53.
  A.9 Bayram Zafer Erdogan, Omer Torlak, Cengiz Yilmaz, Sami Özveren, A Historical Approach to Marketing from Anatolia: Akhi Organizations. "17th 2015 Biennial Conference on Historical Analyses and Research in Marketing", (2015).

Book and Chapter in a Book

  A.1 Oguzhan Aygoren, Cengiz Yilmaz, Understanding Choice Behavior in Political Marketing Context: A Favorable Voter Response Model. "IDEAS IN MARKETING ISBN: 978-3-319-10950-3", (2015), p.91-91.
  A.2 Kaan Varnalı, Ayşegül Toker, Cengiz Yılmaz, Mobile Marketing: Fundamentals and Strategy. "NY: McGraw-Hill", (2011).

Publications (NATIONAL)

 

Journal Papers

  A.1 Cengiz Yılmaz, Siyaset, Seçmenler ve Dijital Teknolojiler. "Pİ (Dijital İnsanı Anlamak)", 11, (2013), s.30-34.
 

Conference Papers

  A.1 Volkan Doğan, Behçet Yalın Özkara, Cengiz Yılmaz, Ömer Torlak, Katılım Düzeyi Seçenek Sayısının Veri Karakteristiği ve Veri Kalitesi Kapsamında İncelenmesi: Optimal Katılım Düzeyi Seçenek Sayısına İlişkin Bir Çıkarım”. "19. Ulusal Pazarlama Kongresi, Gaziantep", (2014), s.45-57.
 

Book and Chapter in a Book

  A.1 Cengiz Yılmaz, Jenerik Pazarlama Stratejileri ve Rekabet Avantajının Sürdürülebilirliği. "Pazarlama Stratejileri: Yönetsel Bir Yaklaşım", 2, (2012), s.25-44.
  A.2 Cengiz Yılmaz, Jenerik Pazarlama Stratejileri ve Rekabet Avantajlarının Sürdürülebilirliğ. "Pazarlama Stratejileri: Yönetsel Bir Yaklaşım", (2013), s.25-44.
  A.3 Cengiz Yılmaz, Pazarlamada Satışın Yeri ve Önemi. "Satış Teknikleri", 1, (2013), s.5-23.
  A.4 Cengiz Yılmaz, Perakendecilikte Satış Süreci ve İlişki Yönetimi. "Satış Yönetimi", 1, (2013), s.23-42.
  A.5 Cengiz Yılmaz, Perakendecilikte Satış Yönetimi: Tanımı, Önemi ve İçeriği. "Satış Yönetimi", 1, (2013), s.3-22.
  A.6 Cengiz Yılmaz, Tavşan ile Kaplumbağa: Bir rekabet Analizi. "Doğan Kitap", (2011).
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